Autumn cohort launches
Monday 21st

The next cohort of The Business of Creativity has almost landed. But there’s still a chance to secure your place before class opens. Join us for an eight-week on demand series of online masterclasses led by advertising legend Sir John Hegarty.

During the syllabus Sir John will be joined by creative luminaries including British designer Paul Smith, fashion maven Anya Hindmarch, as well as Mike Cessario, CEO of Liquid Death. Beyond this, former Nike CMO Greg Hoffman offers some thinking around culture and Thomas Heatherwick lifts the lid on how he coaxes the best creativity from his team.

“On Monday we’ll welcome the next cohort of The Business of Creativity. The most rewarding thing isn’t running the course, but discovering how people are already applying it,” says Sir John. “The principles in the syllabus are what guided me throughout my creative career. When I exercised them, my greatest work happened. It's the stuff we used to build BBH.”

Bookings close on 28th October. See here for details on how to join.

Sir John adds: “If you are contemplating something big in 2025 – I invite you to join us. Creativity - now more than ever - is oxygen for business growth.”