The Business of Creativity Newsletter
A weekly briefing on the big ideas shaping the world.
How the world’s biggest brands navigate crisis: Nick Tran on why creativity is the only real advantage.
Three enduring truths about creativity, storytelling, and the product itself - from Toby Horry.
As AI accelerates, human voice, feeling, and storytelling will set brands and ideas apart - Rishad Tobaccowala on why creativity will matter more than ever.
Sir John argues that when technology forgets simplicity, it stops being progress at all.
Fun fuels creativity, powers business - and according to Hasbro’s Julia Kamoda, it’s nothing short of a life force.
This week, Anant Sharma reveals why 95% of a great idea is curiosity, observation and exposure - and the last 5% is where it all comes together.
Happy New Year! Charlotte Lock reminds us: creativity is fuelled by what we take in - so feed the mind, often.
The Centenary + Christmas Special! The Ghosts of Creativity: Past, Present, and Yet to Come.
You can’t think outside the box. Dan Sherwood argues you are the box - and the only way to think differently is to deliberately seek out new ones.
Sol Rashidi on AI: avoid “intellectual atrophy” by using it to amplify creativity, not outsource your brain.
Stephania Silveira on delighting the world’s harshest critics (kids) and outrunning creative boredom
The enduring power of Christmas ads and the creative moments capturing our attention.
