The Business of Creativity Newsletter
A weekly briefing on the big ideas shaping the world.
Authenticity is performative anyway. Why Michael Corcoran is doubling down on escapism instead.
Why creative bravery requires more than a confident brand team - Katie Evans on belief, permission and shared risk in the boardroom.
Outsiders - The people on the edge often see what everyone else has stopped noticing - and that’s where the real creative advantage lies.
How the world’s biggest brands navigate crisis: Nick Tran on why creativity is the only real advantage.
Three enduring truths about creativity, storytelling, and the product itself - from Toby Horry.
As AI accelerates, human voice, feeling, and storytelling will set brands and ideas apart - Rishad Tobaccowala on why creativity will matter more than ever.
Sir John argues that when technology forgets simplicity, it stops being progress at all.
Fun fuels creativity, powers business - and according to Hasbro’s Julia Kamoda, it’s nothing short of a life force.
This week, Anant Sharma reveals why 95% of a great idea is curiosity, observation and exposure - and the last 5% is where it all comes together.
Happy New Year! Charlotte Lock reminds us: creativity is fuelled by what we take in - so feed the mind, often.
The Centenary + Christmas Special! The Ghosts of Creativity: Past, Present, and Yet to Come.
You can’t think outside the box. Dan Sherwood argues you are the box - and the only way to think differently is to deliberately seek out new ones.
