The Business of Creativity Newsletter
A weekly briefing on the big ideas shaping the world.
Marketing AI Decoded goes live, alongside a perspective on creativity that reaches far beyond the arts.
What bridges, brands, and enduring ideas share - a simple structure that helps them stand on their own.
AI is raising big questions - we’ve built something to help you answer them.
Declare the impossible - then behave like a company that believes it can get there.
How the right idea can cross borders, disarm tension, and even save your life.
We’re refining our format - and proposing conscription... to creativity.
In this special edition, Sir John Hegarty shows why creativity is vital to our wellbeing and business success - and invites you to explore it at Discovery Day.
This week, we explore how owning your narrative - whether you're an athlete, an innovator, or a microbe - can be the catalyst for real, lasting influence.
Why creativity needs work, not waiting. Anthropic’s new AI campaign. A boom in global art biennials.
Why originality is overrated - and how Gen Z and global institutions are finding power in remix, reframing, and reimagining what came before.
Truth, trust, and the power of reputation - from national brands to fashion legacies and the future of creative law.
Sir John's take on the importance of truth. Letters are out but immersive experiences are in. Across the board.
