The Business of Creativity Newsletter
A weekly briefing on the big ideas shaping the world.
The Centenary + Christmas Special! The Ghosts of Creativity: Past, Present, and Yet to Come.
You can’t think outside the box. Dan Sherwood argues you are the box - and the only way to think differently is to deliberately seek out new ones.
Sol Rashidi on AI: avoid “intellectual atrophy” by using it to amplify creativity, not outsource your brain.
Stephania Silveira on delighting the world’s harshest critics (kids) and outrunning creative boredom
The enduring power of Christmas ads and the creative moments capturing our attention.
Brian Collins gives us a valuable lesson from Steven Spielberg and tells us his creative north star.
Marketing AI Decoded goes live, alongside a perspective on creativity that reaches far beyond the arts.
What bridges, brands, and enduring ideas share - a simple structure that helps them stand on their own.
AI is raising big questions - we’ve built something to help you answer them.
Declare the impossible - then behave like a company that believes it can get there.
How the right idea can cross borders, disarm tension, and even save your life.
We’re refining our format - and proposing conscription... to creativity.
