The Business of Creativity Newsletter
A weekly briefing on the big ideas shaping the world.
What builds the most valuable brands? The power of coherence - with System1's Orlando Wood.
The broken-leg dog that made Amazon rethink what really drives growth.
You don’t bump into people on Zoom - and why that matters for creativity.
The creativity enablers - Jesper Albansson on the roles that give ideas their wingspan.
Authenticity is performative anyway. Why Michael Corcoran is doubling down on escapism instead.
Why creative bravery requires more than a confident brand team - Katie Evans on belief, permission and shared risk in the boardroom.
Outsiders - The people on the edge often see what everyone else has stopped noticing - and that’s where the real creative advantage lies.
How the world’s biggest brands navigate crisis: Nick Tran on why creativity is the only real advantage.
Three enduring truths about creativity, storytelling, and the product itself - from Toby Horry.
As AI accelerates, human voice, feeling, and storytelling will set brands and ideas apart - Rishad Tobaccowala on why creativity will matter more than ever.
Sir John argues that when technology forgets simplicity, it stops being progress at all.
Fun fuels creativity, powers business - and according to Hasbro’s Julia Kamoda, it’s nothing short of a life force.
